Travelocity is going one better than their original guarantee of making everything right with your trip. They are now willing to refund the difference between your booked rate and any lower rate on the internet for that property/those dates. Currently they are trying to move your business to their site by offering a $50 refund until the end of the year if you do find a better rate.

Their new guarantee does put the responsibility on you, the customer, to find the lower rate on your hotel for the dates you have reserved through Travelocity. It doesn’t make any difference on which site you find the lower rate, unlike Expedia’s and Orbitz’ guarantees, which is limited to better rates on their sites and only if you find it within 24 hours of your booking. Yapta is your best friend with this guarantee. Enter your hotel and dates, sign up for an alert if the price decreases and then notify Travelocity. It removes all the work and facilitates your refund if you act on it.

Customer service does make a difference to the consumer. This new Travelocity Guarantee makes me feel all warm and fuzzy about them. Here’s hoping it is a positive gamble for them and it starts a challenge to other online hotel booking agencies. It is questionable how many consumers will work to stay on top of their hotel rates to even be able to make a claim. The numbers may be so low that the gamble is low in cost and huge in positive PR. If only more airlines would behave like jetBlue and Travelocity. We would all travel as much happier campers with such transparency on rates and reservations.

What a happy note in today’s airline customers-are-dirt-under-our-feet attitude! Airfares reductions after you book on jetBlue can be credited to your TrueBlue account.

If you book a flight on jetBlue, make sure you have signed up for a TrueBlue account. Sign up for airfare alerts on Yapta and AirfareWatchDog for your flights. You will be notified via email if the fare changes. Call jetBlue and ask for the refund, which will be credited to your TrueBlue account and is good for one year from the date of your call. You must call jetBlue because if you do the change online, you will be charged the change fee of $100. Obviously that will negate the positive effects of the fare reduction.

We are booked on a flight from San Juan to Orlando one way after a transatlantic cruise. The fare when we booked was $119. It went down to $89, at which point I called jetBlue and asked for the credit. Another terrific plus is that they credited my TrueBlue account with the total reduction of $60, rather than splitting it between our two accounts. Today I was notified via my alerts that the fare had gone down again, this time to $59. With another call to jetBlue, I received another credit of $60 to my TrueBlue account.

It just doesn’t get any better with an airline. jetBlue has won me as a dedicated customer.